Ingredients for the Educated Consumer

Sodium lauryl sulfate, sodium laureth sulfate, dimethicone, guarana…what is, things written on the side of a shampoo bottle? 

How important are the ingredients in your hair care?  VERY!!!

Unfortunately, large corporations such as Laureal, Proctor and Gamble, Este Lauder, Lever Brothers and professional lines such as Aveda, Bumble and Bumble, Wella, Tigi, Pureology etc… use their resources to market against ingredients that are NOT harmful for your hair. The same corporations neglect to use many ingredients that are beneficial due to cost. 

The European Union (EU) has adopted a list of 1,300 forbidden ingredients that are either harmful to your health, the environment or your hair.  So, choosing a hair care line manufactured under the EU standards, in an EU country, and sold in EU salons, is a good way to make sure you are getting a high grade product.  The United States has weaker ingredient laws, which is why many lines sold professionally in the US are sold in grocery/drug stores in Europe. Screen Hair Care is an Italian company and complies with the EU standards. Screen is a successful professional product line in Italy and is used by salons and stylist in 28 different countries. Their ingredients are reliable and actually good for your hair.

Let’s address some hair misconceptions. Did you know that you can size the ingredients in your hair care to fit into different levels of your hair’s proteins?  I did not think so!  The Molecular Weight Scale (developed by Joico) can be used to size individual ingredients so small that we can control which layers of protein we are treating. Giving your stylist the ability to prescribe a custom regimine of haircare that specifically address your challenges

 

The American Cancer Society has stated that under NO circumstances do Sulfates contribute to cancer (the sulfate story was started by a gentleman who developed and SOLD three major product lines including Pureology).  There is also a huge rumor that sulfates can rub the color molicule, fading it.  It has been proven the alternatives to sulfates are just as abrasive if not more so.  Further more if I put the color molecule in the Cortex layers (where the cortical proteins and melanin live) of your hair and treat your hair with good conditioners, with a low PH, sealing the cuticle layer over the color molecule the shampoo never touches it. 

Are oils good for the hair?  Oils are helpful only when they are synthesized to be compatible with both your hair, and the water that carries the Oils.  Citrus oils can assist in lowering the Ph (hairs natural Ph is between 5.0 and 5.5) that water raises every time you take a shower.  The pure orange essential oil (Citrus Aurantium Dulcis oil) in Screen Therapy Shampoo not only gives a great aromatic experience, but also assists in closing the cuticle layer to lock in the color. 

If you want to find ingredients that are safe and create great shine and texture, look for: dimethicone (a silicone derived from macadamia nut), guar (a bean extract that gives shine and flexibility while controlling unruly hair), and myristol alcohol (a moisturizing alcohol derived from coconut milk).  These are just a few of the great ingredients used to give you the flawless hair you are looking for without putting stress on your follicle. 

In the US it’s easy to find a hair care company that doesn’t care about their ingredients, that’s why Screen is unique and I am grateful they are finally in the US.

-Jason