One of your stylists left and opened a salon down the street? Someone from out of town just opened in your area? They have more retail to sell? Maybe a discount, a coupon, or a free service will give your salon a completive edge. If you ask me it’s all a waste of energy being directed in the wrong place.
It’s been proven time and time again that coupons, discounts and free services do NOT build a clientele, they are merely a quick fix. Unlike most service professions we have the ability and privilege of building an intimate relationship with our clients. Don’t think of each guest as one visit or $100, there is the potential of a life long relationship. This relationship not only enhances your life financially, but also personally. I have many great friends that I met in my salon chair.
Instead of cutting your own income by giving a complimentary service, reward your clients for sending their friends and family. A personal referral goes much further than a 20% off discount.
Give each and every guest a personal, one of a kind experience. Keep your salon motivated and educated as to provide a beautiful shape and color that is customized for every client. By mastering your precision cutting skills you will always be able to build unique shapes out of graduation and layering techniques while accenting bone structure or creating strong frame lines with your perimeter work.
Another way of creating exclusivity is to partner your business with a manufactured that only sells to salons. It does not feel “special” to sit in front of a rack full of the same products sold at the local drug store, grocery store or retail warehouse. Companies such as Screen USA only sell to top salons through controlled distribution. This ensures that your “exclusive” brand will not end up next to the tampons or asparagus, not
to mention the retail center that just opened next door with two hair chairs in the back.
This is a service profession! Put your energy into giving a great service and longevity will come!!!!
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